Legal Liability Of House Hold Food Industry Operator And Government Monitoring On Online Food Product Labeling And Promotion

Abstract

The utilization of social media and marketplaces by Home Industry Food (Industri Rumah Tangga Pangan – IRTP) entrepreneurs increases the risk of labeling and promotion that does not comply with legal provisions. This research analyzes the legal liability of IRTP entrepreneurs and government oversight regarding the labeling and promotion of food products online through a normative juridical method. The results indicate the existence of civil, criminal, and administrative liabilities. Meanwhile, government oversight has not been effectively integrated; thus, strengthening cross-institutional coordination is required to address these challenges.